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Games have been one of the biggest growth areas on social networks within the last few years and brands have had to consider if online games are a tool they can use to engage with their customers. These games are not those associated with the X-box and Playstation but those on social network sites such as Facebook.
Facebook is clearly the most popular place to partake in these games with over 83% of respondents to an Information Services Group survey undertaken on behalf of Popcap Games saying that this was a site they had played games on. (more…)
Marketing using social networks is the current hot topic at the moment and I have written quite a few blogs on the subject as well as presented to various audiences about how to use these within B2B and B2C marketing.
This subject will continue to tax and engage the majority of marketing departments over many months to come and I have no doubt that I shall write further on the subject as it’s reach continues to grow, but there is also another area that we need to consider in this regard namely Personal Networks. (more…)
Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media. (more…)
Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well. (more…)
Written on Tuesday, December 1st, 2009 by Marcus and stored in digital/online, marketing
For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining. (more…)
Purple Frog are currently working on a new multi supplier ecommerce site for Photogether who are planning to offer a new online presence that professional photographers can use for purchasing presentation products. The majority of the products will be related to weddings and portraiture and will offer the photographer albums, frames and mounts from a wide range of suppliers through one easy to use portal. (more…)
I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. (more…)
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