Just because communication has always been done a certain way doesn’t mean it always will

Written on Tuesday, December 1st, 2009 by Marcus and stored in digital/online, marketing

For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining. (more…)

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Photogether – Communities and ecommerce working together

Written on Friday, November 27th, 2009 by David and stored in digital/online, featured work

Purple Frog are currently working on a new multi supplier ecommerce site for Photogether who are planning to offer a new online presence that professional photographers can use for purchasing presentation products. The majority of the products will be related to weddings and portraiture and will offer the photographer albums, frames and mounts from a wide range of suppliers through one easy to use portal. (more…)

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Even B2B marketers are using social media

Written on Thursday, November 26th, 2009 by David and stored in digital/online, marketing, strategy

I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. (more…)

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Twitter can make or break marketing for a movie

Written on Monday, October 5th, 2009 by David and stored in digital/online, marketing

An article today in Advertising Age highlights how twitter can boost or destroy a films box office rating almost before it has got off the ground. (more…)

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