http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/ http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/#comments Mon, 17 May 2010 09:34:10 +0000 David http://purplefrog.co.uk/?p=1589 Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media.]]> http://purplefrog.co.uk/2010/05/marketing/social-media-networking-advertising-and-marketing/feed/ 0 http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/ http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/#comments Thu, 13 May 2010 09:37:36 +0000 David http://purplefrog.co.uk/?p=1580 Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.]]> http://purplefrog.co.uk/2010/05/branding/green-marketing-and-sustainability-in-construction/feed/ 0 http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/ http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/#comments Tue, 01 Dec 2009 16:35:00 +0000 Marcus http://purplefrog.co.uk/?p=1048 For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining.]]> http://purplefrog.co.uk/2009/12/marketing/just-because-communication-has-always-been-done-a-certain-way-doesn%e2%80%99t-mean-it-always-will/feed/ 0 http://purplefrog.co.uk/2009/11/digital-online/photogether-communities-and-ecommerce-working-together/ http://purplefrog.co.uk/2009/11/digital-online/photogether-communities-and-ecommerce-working-together/#comments Fri, 27 Nov 2009 18:13:21 +0000 David http://purplefrog.co.uk/?p=1031 Purple Frog are currently working on a new multi supplier ecommerce site for Photogether who are planning to offer a new online presence that professional photographers can use for purchasing presentation products. The majority of the products will be related to weddings and will offer the photographer albums, frames and mounts from a wide range of suppliers through one easy to use portal.]]> http://purplefrog.co.uk/2009/11/digital-online/photogether-communities-and-ecommerce-working-together/feed/ 0 http://purplefrog.co.uk/2009/11/marketing/1018/ http://purplefrog.co.uk/2009/11/marketing/1018/#comments Thu, 26 Nov 2009 18:36:44 +0000 David http://purplefrog.co.uk/?p=1018 I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses. Social media marketing will become increasingly important to business-to-business (B2B) marketing in 2010, according to a new magazine poll.]]> http://purplefrog.co.uk/2009/11/marketing/1018/feed/ 1