http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 15 Jul 2010 16:19:25 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/01/marketing/10-marketing-predictions-for-2010/ http://purplefrog.co.uk/2010/01/marketing/10-marketing-predictions-for-2010/#comments Sun, 10 Jan 2010 17:00:08 +0000 David http://purplefrog.co.uk/?p=1094 One week back at work and I thought it was time to make some predictions for the year ahead. There are big changes taking place in the financial world and the implications these have for business reach beyond how they raise capital and finance. The behaviour of consumers has changed and will continue to do so as one of the most important developments 2009 was the rise in opinion sharing through the use of digital technology and social networking by all consumers of products and services from individuals to corporates. These developments will gather pace during 2010 and the businesses will need to position themselves to take advantage of them and other changes that are going to occur.]]> http://purplefrog.co.uk/2010/01/marketing/10-marketing-predictions-for-2010/feed/ 0 http://purplefrog.co.uk/2010/01/marketing/how-to-run-a-successful-video-campaign/ http://purplefrog.co.uk/2010/01/marketing/how-to-run-a-successful-video-campaign/#comments Wed, 06 Jan 2010 22:07:44 +0000 David http://purplefrog.co.uk/?p=1111 Video marketing is one of the new growth areas for marketing campaigns and a report released in 2009 by eMarketer indicates that the UK online video viewing audience grew by 10 percent to almost 30 million unique viewers and with YouTube being the second most popular search engine behind Google this figure will only continue to grow. These figures only touch part of the market place as the growth of smart phones has meant that videos are no available on the move and with Apple selling over 17million iphones and ipods in 2009 there is a huge audience waiting to be tapped into.]]> http://purplefrog.co.uk/2010/01/marketing/how-to-run-a-successful-video-campaign/feed/ 0 http://purplefrog.co.uk/2009/08/advertising/youtube-to-share-more-video-profits/ http://purplefrog.co.uk/2009/08/advertising/youtube-to-share-more-video-profits/#comments Wed, 26 Aug 2009 11:35:36 +0000 David http://purplefrog.co.uk/?p=736 Today's buzz is that YouTube has decided to increase the amount of advertising revenue they are willing to share with those who put up videos that are heavily frequented. ]]> http://purplefrog.co.uk/2009/08/advertising/youtube-to-share-more-video-profits/feed/ 0