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	<title>Purple Frog &#187; viral marketing</title>
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	<description>Purple Frog is the advertising agency that creates change in the way people think.</description>
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		<title>World Record broken (unofficially) at Purple Frog</title>
		<link>http://purplefrog.co.uk/2009/08/james/world-record-broken-unofficially-at-purple-frog/</link>
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		<pubDate>Sun, 02 Aug 2009 10:42:18 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[James]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[The most Jaffa Cakes eaten in one minute was set by Paul Wilson (UK) who managed to eat 6 at the offices of Metro Newspapers in London on 12th June 2009...]]></description>
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		<title>Get merry with a little help from Purple Frog</title>
		<link>http://purplefrog.co.uk/2008/11/marketing/get-merry-with-a-little-help-from-purple-frog/</link>
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		<pubDate>Mon, 24 Nov 2008 11:44:01 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[My inbox has just gone "ping" so being ever alert to my clients' needs I looked immediately. Only to see the sender was my sister. At this point I sagged a little wondering what or who she was going to moan about now but to my pleasant surprise she sent me something interesting... a voucher entitling me to 40% off all wine and champagne at any store within the Threshers' group between now and the start of December!]]></description>
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