Blog posts by
Alex Thomson
"CRO blimey!": what even is Conversion Rate Optimisation?
Conversion Rate Optimisation is just like climbing a mountain. Hard, full of obstacles but well worth the pain when you get...
Another Google Tweak: how will longer snippets affect my website?
Like the terror-stricken Kevin McCallister here, you too could be forgiven for turning round and hiding under the bed covers...
An SEO Marketing Case Study: a success story of epic proportions
SEO? Exciting? Surely they're mutually exclusive I hear you wail (I imagine you're wailing anyway, but perhaps not!). Well in...
Programmatic advertising: "don't worry, the machines have got this..."
When reading an article by martechtoday.com earlier this week, they made a very astute observation that no matter whether you...
Stuffing, Density or Proximity: which keyword optimisation technique should you be following?
Whilst doing some on-page changes for the Purple Frog site last week, I noticed - whilst looking at Google Search Console -...
5 ways to add FIRE to your eCommerce site! (without actually burning it)
And we're back! After a period of too much good food, company, drink and cheese it's time to hit the grind again. We begin the...
PFD: our predictions & trends for Digital marketing in 2017
Digital "marketing is a field dominated by those with the foresight to plan ahead, anticipate change, and jump on trends before...
C'ya Content Keywords: but what does this mean for SEO?
What on earth are 'Content Keywords' when they're at home? Are they important...? Should I care? These are just some of the...
Lost & Confused? Why navigation & content structure are so important!
New look, same blog! As you might've read a few weeks ago, Purple Frog Digital have begun offering Health Checks as part of...