Welcome to the post-digital age

Written on July 15th, 2010 by Steve

Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.

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Can social gaming develop your brand?

Written on August 17th, 2010 by David and filed in branding, digital/online, strategy

Games have been one of the biggest growth areas on social networks within the last few years and brands have had to consider if online games are a tool they can use to engage with their customers. These games are not those associated with the X-box and Playstation but those on social network sites such as Facebook.

Facebook is clearly the most popular place to partake in these games with over 83% of respondents to an Information Services Group survey undertaken on behalf of Popcap Games saying that this was a site they had played games on.

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Leveraging personal networks

Written on July 27th, 2010 by David and filed in digital/online, marketing

Marketing using social networks is the current hot topic at the moment and I have written quite a few blogs on the subject as well as presented to various audiences about how to use these within B2B and B2C marketing.
This subject will continue to tax and engage the majority of marketing departments over many months to come and I have no doubt that I shall write further on the subject as it’s reach continues to grow, but there is also another area that we need to consider in this regard namely Personal Networks

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The link between creativity and effectiveness

Written on July 1st, 2010 by Steve and filed in advertising, marketing

Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign – 25 June 2010).

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Paint your (band) wagon green?

Written on June 29th, 2010 by Steve and filed in branding

Green branding has been a big hot topic for some time and Purple Frog has been invited to contribute to important new research being conducted by the Economist Intelligence Unit into the way that green branding is being addressed by major corporates.

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Google vs The World. And the winner is…

Written on June 11th, 2010 by James and filed in digital/online, web

Google rolled out its latest experiment in user interface improvement yesterday and within minutes outrage was spreading like wildfire across the net.

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Mobile retail sales to double by 2013

Written on June 10th, 2010 by David and filed in digital/online, mobile, web

M-commerce as mobile retail is now dubbed is set to more than double by 2013, according to a recent report by Ovum and Verdict Research.

Sales via mobile phones are currently very small (£122.9million in 2009 or 0.6% of total online sales) so doubling them is not that huge a leap, but as when e-commerce first started once the initial hurdles of adoption are overcome growth is likely to be exponential.

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