In the pink

Written on February 4th, 2010 by James

You can now buy the snazzy new Fiat 500 in pink. But here is the interesting part. It’s an online exclusive. You can’t see it in any showroom and can only buy it online. But it is pink and even I have to admit it looks pretty striking.

For Fiat to make this move suggests they have complete confidence in the buying habits and motivations of a sizeable chunk of the population. This practically redefines the term “pink pound” (which historically has meant something entirely different).

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How to integrate paid and natural search marketing

Written on February 8th, 2010 by David and filed in digital/online

Many marketing departments are curently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones.

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Make them laugh but with caution

Written on February 1st, 2010 by David and filed in advertising

A recent article in the 30th January Issue of the New Scientist (pp 40-43) looked into the reasons people laugh. It concluded that people find different types of jokes funny, and, in particular, men and women seem to process jokes differently. In fact, women take “significantly longer” to decide whether something is funny or not.

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Join the Flock

Written on January 19th, 2010 by James and filed in digital/online

Flock is a new web browser based on Mozilla (the same as Firefox) that allows you to keep track of all your social networking from one location. It’s an interesting solution but is it one that people are actually asking for?

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10 Marketing Predictions for 2010

Written on January 10th, 2010 by David and filed in marketing

One week back at work and I thought it was time to make some predictions for the year ahead. There are big changes taking place in the financial world and the implications these have for business reach beyond how they raise capital and finance. The behaviour of consumers has changed and will continue to do so as one of the most important developments 2009 was the rise in opinion sharing through the use of digital technology and social networking by all consumers of products and services from individuals to corporates. These developments will gather pace during 2010 and the businesses will need to position themselves to take advantage of them and other changes that are going to occur.

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