Welcome to the post-digital age

Written on July 15th, 2010 by Steve

Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.

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The link between creativity and effectiveness

Written on July 1st, 2010 by Steve and filed in advertising, marketing

Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign – 25 June 2010).

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Paint your (band) wagon green?

Written on June 29th, 2010 by Steve and filed in branding

Green branding has been a big hot topic for some time and Purple Frog has been invited to contribute to important new research being conducted by the Economist Intelligence Unit into the way that green branding is being addressed by major corporates.

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Google vs The World. And the winner is…

Written on June 11th, 2010 by James and filed in digital/online, web

Google rolled out its latest experiment in user interface improvement yesterday and within minutes outrage was spreading like wildfire across the net.

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Mobile retail sales to double by 2013

Written on June 10th, 2010 by David and filed in digital/online, mobile, web

M-commerce as mobile retail is now dubbed is set to more than double by 2013, according to a recent report by Ovum and Verdict Research.

Sales via mobile phones are currently very small (£122.9million in 2009 or 0.6% of total online sales) so doubling them is not that huge a leap, but as when e-commerce first started once the initial hurdles of adoption are overcome growth is likely to be exponential.

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Social Media – networking, advertising and marketing

Written on May 17th, 2010 by David and filed in digital/online, marketing, web

Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media.

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Green Marketing and Sustainability in Construction

Written on May 13th, 2010 by David and filed in branding, digital/online, marketing, strategy, web

Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.

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