http://purplefrog.co.uk Purple Frog is the advertising agency that creates change in the way people think. Thu, 18 Feb 2010 16:10:11 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://purplefrog.co.uk/2010/02/digital-online/form-follows-function-by-a-long-way/ http://purplefrog.co.uk/2010/02/digital-online/form-follows-function-by-a-long-way/#comments Thu, 18 Feb 2010 16:09:16 +0000 James http://purplefrog.co.uk/?p=1256 Today I downloaded the latest version of Firefox on my Mac, spurred on by some security concerns. Everything installed nicely and at the end of the process I was taken to Firefox's home page where I was instantly dazzled by a new feature - personas.]]> http://purplefrog.co.uk/2010/02/digital-online/form-follows-function-by-a-long-way/feed/ 0 http://purplefrog.co.uk/2010/02/digital-online/cheese-versus-tease/ http://purplefrog.co.uk/2010/02/digital-online/cheese-versus-tease/#comments Fri, 12 Feb 2010 12:26:56 +0000 Marcus http://purplefrog.co.uk/?p=1242 Creating a concept around a game show for a trade incentive scheme where 'Cheese' was the essential ingredient to demonstrate a point of difference and provoke a reaction has been proven a good one.]]> http://purplefrog.co.uk/2010/02/digital-online/cheese-versus-tease/feed/ 0 http://purplefrog.co.uk/2010/02/featured-work/giving-safety-in-numbers/ http://purplefrog.co.uk/2010/02/featured-work/giving-safety-in-numbers/#comments Fri, 12 Feb 2010 11:37:08 +0000 Marcus http://purplefrog.co.uk/?p=1234 Noyce Livett, one of the UKs 'top 100' commercial insurance brokers engaged Purple Frog for a complete brand overhaul nearing three years ago. Since the launch of the central concept "The broker you can trust...(to give safety in numbers)" and the new corporate style, the business has looked to develop further its reputation as the forward thinking broker delivering tailored and reliable solutions across diverse industries to more than 90 countries worldwide.]]> http://purplefrog.co.uk/2010/02/featured-work/giving-safety-in-numbers/feed/ 0 http://purplefrog.co.uk/2010/02/branding/the-creative-who-came-in-from-the-cold/ http://purplefrog.co.uk/2010/02/branding/the-creative-who-came-in-from-the-cold/#comments Thu, 11 Feb 2010 12:06:43 +0000 Steve http://purplefrog.co.uk/?p=1231 http://purplefrog.co.uk/2010/02/branding/the-creative-who-came-in-from-the-cold/feed/ 0 http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/ http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/#comments Mon, 08 Feb 2010 17:33:03 +0000 David http://purplefrog.co.uk/?p=1130 Many marketing departments are curently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones.]]> http://purplefrog.co.uk/2010/02/digital-online/how-to-integrate-paid-and-natural-search-marketing/feed/ 0